to make our home a special and unique place for our daughter - a place filled with love and quality products. That wish grew into a passion for crafting stuffed toys with unique character — and so, The Plushly was born.

Created with passion for excellence, our soft toys are more than just playthings — they are a commitment to stylish design and quality.

We bring soul and consideration into everything we do, from ideas to design and toy creation, so that your family can focus on having fun and making memories.

We design our toys in Austria with meticulous attention to detail, making sure every Plushly toy reflects our dedication to creating something truly special. 

The Plushly toys are handmade in Europe, adhering to the highest standards of safety and regulatory compliance to ensure they are perfect for all ages and occasions.

We take pride in making best-in-class stuffed toys with exceptional quality and unique design. Our mission extends beyond production — we care deeply about their future in your family. We made our toys safe for any age, to be a joy to use, and cherished for years to come.

Each of our toys has its own unique charm — whether it’s a playful vibe, a realistic touch, or a dash of quirkiness. They’re not just adorable; they feel like little companions, full of character and personality, ready to become part of your family’s story.